What We Think

TV Channel Launches

A Guide to Launching a TV Channel in the UK in 2008…

Whilst there’s no doubt that the TV landscape is ever-changing, and moving towards web-based delivery, broadcast television remains the most powerful and effective way of reaching an audience. The last ten years have seen an explosion of television channels (there are now over 400 on Sky), and a significant number are from new market entrants, many of whom have limited broadcasting experience.

The etv media group has launched eight channels on the Sky platform and we can help new broadcasters right through the launch process to managing the channel once it's on-air. We have written a PDF guide that gives you an introduction to some of the things you need to be thinking of if you are considering launching your own TV channel in the UK.

etv White Paper 2008

Launch white paper in Flash or Download PDF

KIDS RULE - OK?
I've got no idea, but I know a kid who does...

The etv media group, powered by dual senses of mischief and uncertainty, look at what's in store between now and London's big moment four years hence.

By Mark Cullen, Alan Moore, Mark Murphy, James Penfold and Adrian Swift

2012 is a pretty big year for UK-TV inc. The Olympics, and the completion of digital switchover, will be significant events on the landscape, but what will the media environment be like. It may be quite an alien place, and will certainly be surprising. This is the timeframe during which, Vint Cerf, one of the inventors of the internet and now of Google, predicts that television will have its "iPod moment": where everything changes. So, think back five years to 2003, had you even heard of Facebook or Skype or Joost. Did you envisage getting broadband from Sky, or that ballroom dancing would be back on Saturday nights. Or that the humble phone-in competition would cause such a ruckus.

Why Should Brands Care About The New Television?

The etv media group makes digital television content for an audience that the 30 second ad can't reach. We call it the 'New Television' and we think it's the future of how brands should talk to their clients.

People are already using different types of new television - from watching mobile TV to downloading podcasts. They're doing so because they want to watch what they want, when they want to, rather then when a schedule tells them to. And with the balance of power moving towards the consumer, this means that brands need to find a way to put their content where people are watching.

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