Web TV - As well as fast connections, consumers also expect great broadband sites with interactive video-based content - it's about selling the dream rather than on price.
Produced by the etv media group, London TV is commissioned by Visit London, formerly the London Tourist Board. The channel is one of the key marketing routes used to promote the city and highlights the variety of events and attractions that are available in London, be it West End and fringe theatre productions, live bands, concerts & gigs, museums, clubs, restaurants, comedy nights, tourist attractions, sports or shopping.
Read the London TV case study
Thomas Cook TV has the most extensive video library available to any tour operator/travel agent in the World. Some 17,000 hours of high quality video, indexed and metatagged are available to deliver persuasive, relevant and compelling video content to potential customers through a variety of emerging distribution channels. This video content library can be broadcast across any platform as it is available to Thomas Cook completely rights cleared.
Read the Thomas Cook Inspires case study