our work
the relationship
Fashion consultancy, Luxury Unveiled Ltd had traditionally used glossy magazines as their shop window to the world of luxury goods.
The consultancy’s research indicated that countries like China and other emerging markets would soon become the largest buyers of luxury goods.
Luxury Unveiled tasked ETV with bringing the glamour in the pages of fashion magazines to a branded content series.
They wanted a series with international appeal, that would be far more likely to get in front the consultancy’s new target audience than its previous marketing tools.
our idea
ETV signed up some of the biggest fashion brands out there including: Chanel, Cartier, Dunhill, Vertu, Ermenegildo Zegna and Swaroski. Each show featured fashion addicts from around the world who embodied the essence of each particular brand. For example, in the show featuring Chanel, we took five women from Britain, Switzerland, India, Russia and China and showed them in their every day lives.
This was interspersed with an interview with Chanel designer Karl Largerfield and footage about the history of the brand and its founder, Coco Chanel. The climax of the show saw all of the women meeting up at the Chanel end of season fashion show.
our highlights
We worked with Screentime Partners to sell the series to international markets. The series has achieved a global audience reach of 1.6 billion people and has been broadcast on channels in China, India, Russia and the Middle East.
