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CoppaFeel! has this week launched a new breast cancer awareness campaign – ‘Knowing your boobs could save your life’. The charity commissioned ETV to produce a fresh and upbeat promotional video to front the campaign as well as the homepage of CoppaFeel!’s brand new website.

The video starred celebrity ambassador Fearne Cotton and was shot and edited at ETV’s Vauxhall studios. The production team worked with both the client and the talent to create a fun and fresh promo that effectively communicated CoppaFeel!’s positive message with a serious undertone.

The ETV crew turned the whole project around in just four days. The video has been uploaded to Vimeo, linked to all the CoppaFeel! social media profiles and will be featured in an upcoming email marketing campaign.

Check out the video at http://www.coppafeel.org/