Branded TV - A lot of companies make great TV, but few make entertaining television that delivers results for brands. We believe advertisers should take advantage of branded content to engage and develop deeper relationships with viewers.
Thomas Cook TV has the most extensive video library available to any tour operator/travel agent in the World. Some 17,000 hours of high quality video, indexed and metatagged are available to deliver persuasive, relevant and compelling video content to potential customers through a variety of emerging distribution channels. This video content library can be broadcast across any platform as it is available to Thomas Cook completely rights cleared.
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What connects people in different countries and cultures? Increasingly, it's not religion or race - it's brands – big, luxury brands. Why are they so universally in demand, what does it say about you as a Zegna man or a Chanel woman in Rio, or in Rome. Luxury Unveiled reveals the deeper passion behind fashion.
Read the Luxury Unveiled case study
Produced by the etv media group, London TV is commissioned by Visit London, formerly the London Tourist Board. The channel is one of the key marketing routes used to promote the city and highlights the variety of events and attractions that are available in London, be it West End and fringe theatre productions, live bands, concerts & gigs, museums, clubs, restaurants, comedy nights, tourist attractions, sports or shopping.
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Following the rules to business success seems like a simple path to follow for single-minded entrepreneurs. You’ve got the idea, the funding, the product, you know your market... then you start your business and the day-to-day just gets in the way. What you need is a successful entrepreneur to provide another set of eyes, and put you back on track...
Read the In Good Company case study
Time Warner’s Turner Broadcasting (TBS) was looking to launch a unique multi-platform offering which would generate an additional suite of revenue streams. IPC Media, also a Time Warner company and the publisher of Nuts Magazine, wanted to capitalise on multi-platform growth in the UK and extend the Nuts brand to linear TV, broadband and mobile. TBS and IPC Media decided to launch Nuts TV in collaboration and appointed the etv media group to provide a full complement of content and interactive services for the first six months from the channel’s inception. Nuts TV is broadcast on Freeview channel 42 and Sky channel 207.
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It’s the most exciting time in any sporting competition – Extra Time – you are never more alive than when you get a second chance... and so it is for those who are alive today because of emergency blood transfusions. Giving blood is a simple act, its profound consequences are only discovered when those who’ve survived meet those who saved their lives...
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Through our joint venture partnership with the UK film industry, All Industry Marketing (AIM), the etv media group produced and ran entertainment TV channel, Eat Cinema. AIM membership consists of BAFTA, the UK film Council, the Cinema Exhibitors Association (CEA), the Federal Distributors Association (FDA), the Cinema Advertising Association (CAA) as well as the individual film distributors and exhibitors. The channel launched on Sky Digital Channel 199 on 28th February 2006 and had a supporting website and WAPsite.
Read the Eat Cinema case study