This is not a new topic, but one that just doesn’t seem to be going anywhere anytime soon. After two years working in the mobile app space, we continue to be baffled at the lack of business models attached to app development briefs we see. In December last year, stats suggested that over 530 new apps are launched every day. Making your app visible and successful is a bigger task than the development of it!!

So, if you’re looking at apps this year, here are a few pointers on what we advise you think about before you start building it:
• Is an app the best route – this year’s hot topic is responsive design – would an online presence that responds better to mobile visitors do the same job for less?
• If it is an app, what is the marketing model? An app is a product and like any...